Blunt over polite
We'd rather tell you the awkward number than dress it up. The truth ships better products.
Our story
We got tired of lying dashboards.
So we built the analytics tool we actually wanted: blunt, fast, private, and impossible to misread.
Slab started the way most tools do — as a hack. We were a product team drowning in a 14-chart dashboard that told us everything and helped with nothing. So one weekend we built a tiny internal page that showed three numbers: did people activate, did they come back, and what broke this week.
We never went back. That little page made more decisions in a month than the expensive dashboard had in a year. We figured other builders were just as tired of the noise — so we turned it into a product.
Today Slab measures billions of events a month for teams who'd rather see the truth than a screenshot for the investor deck. We're small, we're independent, and we plan to stay that way.
Less, on purpose
Every feature has to earn its place. If it doesn't change a decision, it doesn't make the cut.
Privacy isn't a tier
Cookieless and EU-hosted on every plan, including the free one. It's a default, not an upsell.
You own your data
Full export, open API, leave any time. We earn the renewal — we don't trap it.
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